growth-hacking-pre-sales

Growth Hacking Pre-Launch Revenue

As many of our earlier users will know, we switched to charging $29 to gain access to our Private Beta. It helped us to control spiralling server costs while bootstrapping, and also acted as a kind of “serious filter” so that testers were more engaged and receptive to customer development.

I wrote up the key results into a slide deck (testing different content types!) Check it out below

Published by

Liam Gooding

Liam is the cofounder and CEO of Trakio. Previously an engineer, he writes about growing subscription companies using data-driven techniques and inside glimpses to Trakio's own growth journey. He wrote a book, "Growth Pirate!" which discusses data-driven growth strategies for startups.