Growth Hacking Pre-Launch Revenue

As many of our earlier users will know, we switched to charging $29 to gain access to our Private Beta. It helped us to control spiralling server costs while bootstrapping, and also acted as a kind of “serious filter” so that testers were more engaged and receptive to customer development.

I wrote up the key results into a slide deck (testing different content types!) Check it out below

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Liam Gooding

Liam is the cofounder and CEO of Trakio. Previously an engineer, he writes about growing subscription companies using data-driven techniques and inside glimpses to Trakio's own growth journey. He wrote a book, "Growth Pirate!" which discusses data-driven growth strategies for startups.