Pricing in B2B SaaS is something I’ve talked about before – specifically how we discovered that Freemium in SaaS can be deadly for an early stage startup searching for product-market fit.
Luckily (for Trakio!), I’ve evolved as a CEO and data analyst. Gone are those early days of jumping out of the gates with ‘gut instinct’ decisions on what seems “about right based on what others are doing!”.
When we started work on the relaunch of Trakio’s newest product, Metrix (aka a “pivot”), one of the areas of the business I knew needed much more work, and more strategic consideration than I’d given it before, was our pricing model.
This is a guide to the thought process and analysis that has gone into our new pricing model for our launch.
I knew I needed to look again into what makes a good value based metric for pricing. I needed to re-examine Freemium and it’s failings, and look into how larger and more expensive B2B SaaS products commanded such high prices against smaller, cheaper competitors.